"A critical book for authentic confidence, and understanding what self-respect actually is."
- Victoria, Pop Art on Goodreads

Build the self-respect to finally walk away from your 9 to 5 for good...

... and get 3 bonus mental clarity frameworks you won't find on Amazon

1000s of readers no longer…

• Accept responsibilities that drain them
• Put their own goals on hold for everyone else’s agenda
• Stay in roles they’ve long outgrown because it feels ‘safer’
• Say ‘yes’ when they want to say ‘no’

…or tell themselves they “should be grateful” while quietly knowing they’re meant for more.

In short: you become the kind of person who can leave their 9–5 for good (without guilt, and without looking back).

Get The Art of Self Respect digital book (all formats) today, and get 3 bonus frameworks I don’t offer anywhere else.

Get full access for $19

Risk-free instant digital download. 30 day 'no bs' guarantee.

Reclaim your authentic confidence with the 'Self Respect Loop' 

(by doing the opposite of what self-help books tell you to do) 

Most of my coaching clients come to me after reading self-help books full of things like:

“Repeat “I’m confident” ten times in the mirror”
• “Fake it till you make it”
• “Visualise success!”

None of it worked, because this advice actually makes you more insecure.

The problem is that most self-help focuses on changing your thoughts and feelings first. I.e. Think positive and you’ll feel a surge of self-respect.

This sounds great in theory. But you can’t control your thoughts. You know this because you’ve probably tried to NOT think of that pink elephant.

In practice, self-respect doesn’t start with adapting thoughts and feelings.

It starts with adapting your actions.

 

This is the opposite of traditional self-help. Instead of trying to fix how you feel first, you fix how you behave, and the identity follows.

For example, even if you feel insecure, you can slow down your speech. Or you can pause before answering, instead of rushing to answer and ending up rambling.

Every time you shift you behaviours, your brain updates its perception of who you are.

Our brains believe what we repeatedly do. We become our habits.

This is the self-respect loop. And once you understand it, it changes your life for good.

The SelF-Respect Loop HeLped ME LEAVE MY JOB AND Become A WRITER

Today, some of the most respected writers are my readers:

"... Every time I read Alex's work, I walk away with actionable ideas"

@michael-thompson • May 2, 2024 
Alex hits that perfect mix of inspiration and insights.

He's got a knack for simplifying the complex and every time I read his work, I walk away with actionable ideas to pursue my goals.
Michael Thompson
Author of "Shy By Design: 12 Timeless Principles To Quietly Stand Out" 

"... Alex's writing is clear, snappy, and gets straight to the heart"

ngoeke.medium.com • July 9, 2023  
Alex's writing is clear, snappy, and gets straight to the heart.

He's an industry veteran who knows what it takes to bring out your best stuff, a battle-hardened professional, yet never cynical.

Alex is a man of the craft—and who better to learn from than someone who truly loves writing?
Nik Goeke
Author of "2-Minute Pep Talks: 67 Jolts of Inspiration for More Hope, Comfort, and Love in Any Situation" 

"... Alex's writing is addictive"

@thecolbykultgen • Mar 25, 2024  
Alex has a gift for breaking down complex ideas and presenting them in an actionable and relatable format.


It makes his writing addictive to read.

Colby Kultgen
Founder of 1% Better

"... Every time I read Alex's work, I’m inspired to take action"

@mattthenomad • Dec 12, 2023  
Alex is one of the best writers on the internet.

Every time I read his work, I’m inspired to take action on my goals and create a better life.
Matt Lillywhite
Storyteller, Digital Nomad

"... Alex actually delivers without that nauseating preaching"

@Jeffrey_Funk • Dec 12, 2023  
There's the sea of copycats preaching productivity and flow. Then there's Alex who actually delivers without that nauseating preaching.

I'll never forget our first Zoom where he showcased a genuine sense of curiosity for my origin story and goals.

No selling. No hidden motives. Just conversation to explore.

If more creators adopted that mindset ("just explore"), the "writing" space would be in an empathetic, more genuine place... like Alex.
Jeff Funk
Writer, 4 times Emmy winner 

But I wasn't always a respected writer... 

... in fact, people ignored me even after winning Google, Mars and the BBC as clients

Hi, I'm Alex, a writer, coach, and illustrator from Ye Old England.

I've helped 1000s of people to become influential, replace anxiousness with calm, and create successful personal brands.

But I wasn't always calm, let alone authentic or confident.

I spent most of my younger years terrified. I was scared to raise my voice and constantly worried about what others thought of me.

For years, I thought the solution was achieving more and building a more impressive life.

I built a successful design business. I worked with clients like Mars and Google.

But before that, I was stuck in a research job in London, a job that looked respectable but drained me. Even when I started getting great illustration clients on the side, I still didn’t trust myself enough to leave.

And even as I achieved more, I still wasn't happy.

I was basing my self-worth on conditions that could never be fully met. There was always another goal, another achievement, and another level to reach.

Eventually, I realised this:

Self-respect wasn't something I earned through achievements.

It was something I already had.

I just needed to stop undermining it with poor daily habits. Like being constantly available to others. My behaviour communicated to myself and others that I didn't respect myself.

So I started experimenting with small shifts like setting boundaries, saying no, and being less available.

Gradually, people started treating me differently. I got more interest, more attention, and finally, respect.

But more importantly, I started seeing myself differently, too. I felt calmer, more confident, and more solid.

And with that self-respect in place, I finally left my London job and went all-in on my creative work.

This is when I understood this game-changer:

Your behaviours create your self-image, and your self-image drives your behaviours.

It's the self-respect loop. And once you understand it, you can do the things you've secretly been dreaming of doing.

This is exactly why I wrote The Art of Self Respect. To help you shift the behaviours that create your self-image and reclaim the self-respect you already have.

Buy with confidence

If you don't find The Art of Self Respect helpful after 30 days - simply say so.
You'll get prompt, full and courteous refund.

Readers who loved the book:

Inside "The Art OF Self respect" 

The book provides An exact Breakdown of how to reclaim your self-respect, With 25 specific, actionable habits 

Every chapter of the book gives you a behaviour you can implement immediately, the kinds of behaviours that rebuild self-respect fast, so you can finally make the decisions you’ve been putting off.

Here's a peek:

  • Chapter 2:  Achieve high status without faking your personality or results

    The surprising psychology behind status and how to elevate your perceived worth to make bolder choices without being manipulative.

  • Chapter 13: Stop being a doormat without becoming an asshole

    Discover why being 'nice' keeps you depressed and overlooked, and how to be genuinely kind without being a doormat.

  • Chapter 7: Protect your energy without guilt

    Identify what consumes your energy and build zero tolerance for it without guilt, so you stop spending your life on things (and workplaces) that drain you.

  • Chapter 15: Detach your self-worth from failure

    The paradox of effort without clinging to results that attracts respect. That way you can take your next leap without the fear of falling apart if it doesn’t work out exactly as you'd liked.

  • Chapter 20:  Get more respect by worrying less about opinions

    How to source your self-worth internally, and why this paradoxically makes others respect you more.

  • Chapter 24: Strengthen your relationships with confrontation 

    Learn when discomfort serves a purpose, and how occasional confrontation can strengthen relationships and self-respect.

The real reason I'm making such a ridiculously generous offer (including three bonuses you won't find anywhere)

Even my best-selling books make only a fraction of the profit my courses and high-ticket coaching make.

But I don't write books to get rich.

I write them to reach people who want more freedom, more calm, and more control over their lives, especially those who feel stuck in a job or path that doesn’t fit, but aren’t ready to invest thousands into coaching or career changes.

I use the book format to reach out to people who:

• Feel uncomfortable admitting they’ve lost some self-respect
• Want to make a bigger move in their life but keep hesitating
• Are too busy (or too drained) to attend workshops or programs

I sleep better knowing more people have access to the insights that helped me leave a draining London job and start building a life on my own terms.

If this book gives you even one shift in behaviour, it can prevent years of second-guessing, people-pleasing, and staying in situations you’ve outgrown.

To make that decision even easier, I’m including three bonus mental clarity frameworks you won't get on Amazon, all designed to pull you into a healthy self-respect loop starting today:

→ Bonus 1: The 12 Habits of Mentally Strong People
→ Bonus 2: Five Secret Truths About Uncommon Happiness
→ Bonus 3: A surprise upgrade inside the download

This offer gives you everything you need to start acting like someone who can walk away from what drains you, and step toward the life you actually want.

Get full access for $19

Risk-free instant digital download. 30 day 'no bs' guarantee.

Got some remaining questions?

That's totally normal.

I've put together a list of common questions and answers that will help you get started.

  • Is this book only for people with low self respect?

    No. This book is for anyone who wants to realise their self-respect more fully, make bolder decisions that serve them, and live more confidently and attractively.

    Even if you’re generally confident, you’ll find habits here that minimise the likelihood that you make decisions that do not make you happy.

  • Can I really implement these habits immediately?

    Yes. Every habit in this book can be implemented today.

    You don’t need special tools, training, or perfect conditions.

    Just awareness and the decision to act differently.

  • What if I'm naturally introverted?

    Perfect. I’m an introvert too, and many of these habits work especially well for introverted people. 

    Self-respect isn’t about being loud or extroverted. It’s about being solid in who you are.

  • How long does it take to see results?

    Some habits create immediate shifts. Others compound over weeks.

    Most people notice changes in how they feel about themselves within the first week, and changes in how others respond to them within two weeks.

  • Is this book appropriate for younger readers?

    The book is written for adults, but the principles apply to anyone old enough to be working on self-development. There are one or two swear words but nothing a young adult cannot handle.

    I’d say 15+ would get the most value from it.

  • What if I've already read a lot of self-help books?

    Then you know most of them don’t work because they’re providing backwards advice.

    This book isn’t about trying to control your thoughts or mind, which is futile.

    It’s about applying specific and enjoyable behaviours you can change today. If you’re tired of theory and want practical action steps, this is for you. 

  • What format does the book and bonuses come in?

    When you click on the access button below, you get instant access to the book (digital format, including PDFs, mobi, epub, kindle etc) and all the bonuses are digital PDF downloads.